Roles: Research / Design Strategy / Brand Identity & Design / Layout & Visual Composition / Asset Creation
SPIF (Suicide Prevention India Foundation) is a voluntary organisation that is building a community of individuals and institutions who are sensitive to the cause and to the needs of those in distress, raising awareness and training to prevent suicide.
As a community-based platform, they aim to create content that highlights the problem, current gap, possible solutions, mental health, self-care, suicide survivor stories, latest research, where to seek help and how to help somebody who is suicidal.
The logo is designed to take away from the conventional negative emotion associated with suicide and focuses the attention on the concept of support and prevention.
The supporting element in the logo are the two arches, one big and one small, placed together one above the other denoting the idea of providing support and uplifting each other. Adding to the element is the colour green that stands for life, renewal, nature, and energy.
