Role: Ideation / Research / Illustration
Project Description
As part of a class in Creative Advertising, we were tasked with creating marketing collaterals for an existing product/service, of our choice. We selected Karnataka Tourism, and wanted to display the vibrancy of the state through an illustration centric and playful ad campaign. The project concept revolves around promoting the diverse cultures across the state through illustration-based print ads in order to create an innovative look and steer away from the traditional photographic style of advertisements which are typically used in the Tourism sector.





Hope you enjoyed this project!