Roles: Brand illustrator / visual design / style guide contributor / asset designer
Some projects just stick with you, and this was definitely one of them. I was brought on to create a set of illustrations for a pitch deck aimed at improving sexual and reproductive health (SRH) awareness in Meghalaya. But this wasn’t just about visuals—it was about storytelling, about making something that truly reflected the people and culture of the region.
Before diving into the illustrations, I spent time gathering references—everything from traditional clothing and daily life to Meghalaya’s landscapes. My mood board was full of soft, earthy tones, rustic textures, and organic forms. The goal? To create something that felt genuine, warm, and culturally rooted.
Illustration Style & Colours
I went for a rustic, hand-drawn line style—nothing too polished or rigid, just natural strokes that captured movement and expression. The colour palette was subtle and soft, keeping most of the drawings muted with only small accents of colour to highlight key details. This gave the illustrations a sense of lightness while still guiding the viewer’s eye.
The illustrations served as a storytelling tool. Each illustration was designed to bring the pitch deck to life, making the information more engaging and relatable. Whether it was a scene of a community gathering or informative illustrations on the awareness of contraceptive methods, the focus was always on relatability and reality.
Beyond the Deck
The long-term idea was to convert these illustrations into a set of cards or awareness materials that could be distributed in community spaces—turning the artwork into a tool for amplifying SRH information in a way that’s accessible, culturally sensitive, and visually engaging.
This was such a rewarding project to be part of, and I loved the challenge of blending cultural insight with meaningful design.
