Roles: Research / Branding / Illustration / Layout Design / Graphic Design / Visual Identity Design / Packaging Design
The objective of this brief was to name and build the brand identity for a vegan, ice-cream brand based on its audience, etc.
The project was a part of a design assessment which involved the entire branding process — right from coming up with the name to designing a logo as well as a visual language for a plant-based, vegan, ice cream brand.
It was an interesting experience to be able to apply my learning in order to embark on the journey of branding. Coming up with the name required creating a chart of words related to the brand and then building a name and identity that would truly reflect the persona of the brand.
Tools Used: Adobe Illustrator / Adobe InDesign / Adobe Photoshop
Ideation & Research
The first step was coming up with names. This began with writing out words that related to the brand and what it does.
The Illustrations for the brand's packaging were kept playful and colourful, to accentuate the brand's youthfulness as well as to give it an eye-catching appearance. Hand-drawn illustrations specific to the various flavours offered by the
brand was a tie-in to how the brand handcrafts the products and ensure its made with care for the users as well as for the planet.
Thank you! Hope you enjoyed this project.
