From the time I could hold a pencil, I would hunt for a blank piece of paper and a quiet corner to sit and draw to my heart's content. From then, I was determined to turn that hobby into my profession. Over my years as a design student, I've come to learn quite a few things about design, even branching out into different areas and constantly discovering new aspects of it.
Today, I've got over 4+ years of experience as a designer. I'm a graphic designer, illustrator, and visual artist, and lately I've been learning to apply that foundation towards creating impactful, human-centered solutions for people, places, and problems that need design intervention.
🎓 Education
MA Interaction Design (2024 – present)
National College of Art & Design / Dublin, Ireland
National College of Art & Design / Dublin, Ireland
MA Design Practises in Visual Communication
(2019 – 2021) Srishti Institute of Art, Design & Technology / Bengaluru, India
(2019 – 2021) Srishti Institute of Art, Design & Technology / Bengaluru, India
BA Visual Communication (2015– 2018)
St. Joseph’s College / Bengaluru, India
St. Joseph’s College / Bengaluru, India
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🍳 Skills
Adobe Illustrator / Adobe Photoshop / Adobe InDesign / Adobe Premiere Pro / Adobe Animate / Adobe Lightroom / Adobe XD / Figma / Keynote / Google Suite / p5.js / codepen / Lovable.dev / Miro
Strategic design / Branding and identity design / Illustration / Typography / Graphic design / Deck design / UI/UX design / User research / Video editing / Art direction
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💼 Work Experience
Lead Designer / WeWork, Bengaluru, India
January 2023 – August 2024
January 2023 – August 2024
- Handling design and creative strategy for various products under WeWork India’s digital products
- Planning and coordination to ensure campaign plans are within brand guidelines as well as creative strategy and brainstorming for quarterly campaign plans
- Led brand and rebrand strategy for the existing as well as up-and-coming products within the WeWork verticals, including producing over 8 merchandise concepts for launch within 24 hours
- Designing internal collateral for employees, members, including but not limited to informative posters, signage for members, merchandise for employees, and more, including creation of social content which saw 15k+ organic engagements
- Overseeing and providing feedback on agency creatives, as well as coordinating with any other external agencies for the creation of photo and video content, including organising shoots within a record time of 1 week to produce crucial brand content
- Organising and creative visualisation from planning to execution of photography and videography shoots for creation of brand assets, imagery for social and marketing purposes
- Have led the conceptualisation, storyboarding and art direction of marketing content for the brand, such as their successful thought leadership marketing series
- Planning and coordination to ensure campaign plans are within brand guidelines as well as creative strategy and brainstorming for quarterly campaign plans
- Led brand and rebrand strategy for the existing as well as up-and-coming products within the WeWork verticals, including producing over 8 merchandise concepts for launch within 24 hours
- Designing internal collateral for employees, members, including but not limited to informative posters, signage for members, merchandise for employees, and more, including creation of social content which saw 15k+ organic engagements
- Overseeing and providing feedback on agency creatives, as well as coordinating with any other external agencies for the creation of photo and video content, including organising shoots within a record time of 1 week to produce crucial brand content
- Organising and creative visualisation from planning to execution of photography and videography shoots for creation of brand assets, imagery for social and marketing purposes
- Have led the conceptualisation, storyboarding and art direction of marketing content for the brand, such as their successful thought leadership marketing series
Senior Creative Visualiser / Backflip Design Studio, Bengaluru, India
January 2021 – December 2022
January 2021 – December 2022
- Led brand identity development for 8+ clients across FMCG, media, finance, utilities, and e-commerce sectors
- Enhanced brand value through analysis of colour, typography, and visual language
- Designed digital and print materials for social media, events, and promotions
- Conceptualised brand touch points and multi-channel campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter
- Enhanced brand value through analysis of colour, typography, and visual language
- Designed digital and print materials for social media, events, and promotions
- Conceptualised brand touch points and multi-channel campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter
Design Lead (Freelance) / Malayali Aano™, Bengaluru, India
May 2021 – January 2023
May 2021 – January 2023
- Designed digital content for social media platforms and campaigns, resulting in organic engagement on the brand's Instagram as well as increased awareness with over 9k reactions
- Visualised and executed promotional and collaborative campaigns, including influencer partnerships and product launches across the brand's web platform as well as social media launches
- Created packaging and redesigned print collateral for new product launches
- Visualised and executed promotional and collaborative campaigns, including influencer partnerships and product launches across the brand's web platform as well as social media launches
- Created packaging and redesigned print collateral for new product launches
Junior Graphic Designer / Pink Lemonade, Bengaluru, India
May 2018 – October 2018
May 2018 – October 2018
- Researched, conceptualised, and designed print and digital materials for clients in education, retail, real estate, FMCG, and healthcare sectors
- Designed multi-channel touch points on platforms like Facebook, Instagram, LinkedIn, and Twitter to help brands engage their target audience
- Designed multi-channel touch points on platforms like Facebook, Instagram, LinkedIn, and Twitter to help brands engage their target audience
Designer (Freelance) / Microsoft India, Bengaluru, India
June 2017 – October 2017
June 2017 – October 2017
- Designed and conceptualised vibrant wall panels for Microsoft’s CSS Wing, reflecting their "North Star Pledge" mission to inspire teamwork and motivation
- Collaborated with the communications team to craft impactful copy that resonated with employees
- Collaborated with the communications team to craft impactful copy that resonated with employees
Editorial Intern / TimeOut Magazine (ITP Media), Dubai, UAE
May 2017 – June 2017
May 2017 – June 2017
- Interned with the editorial team at Time Out Middle East for four weeks
- Researched trends, events, and liaised with the hospitality sector for article insights and reviews
- Published 3 articles in Time Out Dubai and Time Out Abu Dhabi across print and digital platforms, on topics around travel, food and lifestyle
- Researched trends, events, and liaised with the hospitality sector for article insights and reviews
- Published 3 articles in Time Out Dubai and Time Out Abu Dhabi across print and digital platforms, on topics around travel, food and lifestyle
